Friday, August 27, 2010

How can we increase supply of capital to the third sector?

John Kingston
John Kingston looks at the role the Big Society Bank and other lenders can play

There are three types of capital that community groups, charities and social enterprises commonly need to meet three broad funding scenarios.

The first is capital to buy a building or another tangible asset. The second is working capital to assist cash flow, such as when a grant is paid in arrears and there is insufficient cash to cover wages before the grant is received. The third is risk capital, used when a charity has an ambitious growth plan that is likely to diversify and increase its income.

In the first situation, charities can usually get the money with a mortgage from a high-street bank. But in the second and third cases, charities are often unable to offer security, so are unlikely to receive finance from mainstream lenders; other sources need to be found.

Several organisations that have started to provide this sort of capital attended a round-table meeting held by Nick Hurd, the Minister for Civil Society, to talk about how this supply could be expanded.

One source of capital will be the Big Society Bank, intended as a wholesaler to front-line retail suppliers. The bank will be set up to build a long-term supply of capital for community groups, charities and social enterprises. It will do this by stimulating existing and new suppliers so that organisations' capital needs can be met.

Where else might this long-term supply come from? Commercial capital is one potential source - banks and other investors are more likely to lend to charities than before. But this can be only part of the story, otherwise social investment will focus entirely on financial return at the expense of social impact.
Another, tougher source to access is philanthropic investment, which will focus on social impact first and financial return second. Efforts should be directed not at cannibalising existing donations to the sector, but at increasing the total available funds.

In this latter field, some pioneers are already doing encouraging work, such as the 9,000 investors in Shared Interest - an ethical investment fund for the fair trade movement - the Esmee Fairbairn Foundation's Finance Fund and several community share issues, such as the successful project to build a wind turbine in Hockerton in Nottinghamshire.

The Office for Civil Society and the social investment movement must ramp up these varieties of capital supply over the next five years. But supply alone is not enough. To develop this new form of capital for the sector, we also need confident and informed demand from community groups, charities and social enterprises.
John Kingston is director of CAF Venturesome

Source - Third Sector

Transparency in Global Giving: See Where the Good Goes

Peggy Conlon

Global disasters like the earthquake in Haiti, Hurricane Katrina and the Tsunami are moments in time when Americans respond immediately, emotionally and generously. But fundraising to end global poverty over the decades has encountered many hurdles.

Global NGOs working to end poverty and disease have learned some important marketing lessons over the past few years. They now create an emotional connection by focusing on saving the life of one child rather than the millions of children in need. They have also learned how much more effective it is to use images of thriving children rather than ones with swollen bellies. The 21st century brand for ending poverty is personal, hopeful and empowering.

But there's one obstacle that is still difficult to overcome. That's answering the question, "Where is my money going?" Whether it's due to the perception of inefficiency or corruption, people worry that the money they contribute to solve poverty and disease in developing countries is not spent wisely.

The solution -complete transparency--and providing an answer to where the money goes can be quite compelling.

When the Ad Council engaged BBDO as the pro bono agency to develop a campaign addressing infant and child mortality on behalf of Save the Children, we knew not to focus solely on the nine million children under the age of five that die each year from preventable causes--as shocking as that is.

BBDO recognized the power of featuring the individual that delivers health care to mothers and infants in remote villages--the community health care worker. These men and women travel on foot from village to village dispensing health care where no medical facilities exist. The insight is that by helping fund the efforts of a health care worker, you are only one person away from the infants who can be saved.

The brilliance of the campaign BBDO created is that it explains where your money is going in an emotional and engaging way, inviting people to "see where the good goes." Beautiful film in television and online introduces people to these health care workers and tells the story of how they administer health care in remote villages. The messages that appear in donated media encourage people to visit www.goodgoes.org where they can be educated about the issue and learn how to get involved.

On the site, each health care worker has a blog and a video profiling them and the life-saving work they do. They tell their story--all the way from places like Bangladesh--and they become very real, close and inspiring. There are also videos showing the child survival tools that a health care worker uses, such as immunizations, offering even further transparency behind what exactly you are providing with your support.

Tackling global poverty and disease in the 21st Century is no longer being left to governments. Individuals know they have to play a role. As people demand accountability and transparency from organizations asking for their support, success lies in giving witness to your work on the ground. Thanks to programs like "good goes," saving children half a world away has a name and a face. And as one of the PSAs asks, "How beautiful is that?"

Source - Huffington Post

Brazil has revolutionised its own farms. Can it do the same for others?

Aug 26th 2010 | CREMAQ, PIAUÍ
In a remote corner of Bahia state, in north-eastern Brazil, a vast new farm is springing out of the dry bush. Thirty years ago eucalyptus and pine were planted in this part of the cerrado (Brazil’s savannah). Native shrubs later reclaimed some of it. Now every field tells the story of a transformation. Some have been cut to a litter of tree stumps and scrub; on others, charcoal-makers have moved in to reduce the rootballs to fuel; next, other fields have been levelled and prepared with lime and fertiliser; and some have already been turned into white oceans of cotton. Next season this farm at Jatobá will plant and harvest cotton, soyabeans and maize on 24,000 hectares, 200 times the size of an average farm in Iowa. It will transform a poverty-stricken part of Brazil’s backlands.

Three hundred miles north, in the state of Piauí, the transformation is already complete. Three years ago the Cremaq farm was a failed experiment in growing cashews. Its barns were falling down and the scrub was reasserting its grip. Now the farm—which, like Jatobá, is owned by BrasilAgro, a company that buys and modernises neglected fields—uses radio transmitters to keep track of the weather; runs SAP software; employs 300 people under a gaúcho from southern Brazil; has 200km (124 miles) of new roads criss-crossing the fields; and, at harvest time, resounds to the thunder of lorries which, day and night, carry maize and soya to distant ports. That all this is happening in Piauí—the Timbuktu of Brazil, a remote, somewhat lawless area where the nearest health clinic is half a day’s journey away and most people live off state welfare payments—is nothing short of miraculous.

These two farms on the frontier of Brazilian farming are microcosms of a national change with global implications. In less than 30 years Brazil has turned itself from a food importer into one of the world’s great breadbaskets (see chart 1). It is the first country to have caught up with the traditional “big five” grain exporters (America, Canada, Australia, Argentina and the European Union). It is also the first tropical food-giant; the big five are all temperate producers.

The increase in Brazil’s farm production has been stunning. Between 1996 and 2006 the total value of the country’s crops rose from 23 billion reais ($23 billion) to 108 billion reais, or 365%. Brazil increased its beef exports tenfold in a decade, overtaking Australia as the world’s largest exporter. It has the world’s largest cattle herd after India’s. It is also the world’s largest exporter of poultry, sugar cane and ethanol (see chart 2). Since 1990 its soyabean output has risen from barely 15m tonnes to over 60m. Brazil accounts for about a third of world soyabean exports, second only to America. In 1994 Brazil’s soyabean exports were one-seventh of America’s; now they are six-sevenths. Moreover, Brazil supplies a quarter of the world’s soyabean trade on just 6% of the country’s arable land.

No less astonishingly, Brazil has done all this without much government subsidy. According to the Organisation for Economic Co-operation and Development (OECD), state support accounted for 5.7% of total farm income in Brazil during 2005-07. That compares with 12% in America, 26% for the OECD average and 29% in the European Union. And Brazil has done it without deforesting the Amazon (though that has happened for other reasons). The great expansion of farmland has taken place 1,000km from the jungle.
How did the country manage this astonishing transformation? The answer to that matters not only to Brazil but also to the rest of the world.

An attractive Brazilian model
Between now and 2050 the world’s population will rise from 7 billion to 9 billion. Its income is likely to rise by more than that and the total urban population will roughly double, changing diets as well as overall demand because city dwellers tend to eat more meat. The UN’s Food and Agriculture Organisation (FAO) reckons grain output will have to rise by around half but meat output will have to double by 2050. This will be hard to achieve because, in the past decade, the growth in agricultural yields has stalled and water has become a greater constraint. By one estimate, only 40% of the increase in world grain output now comes from rises in yields and 60% comes from taking more land under cultivation. In the 1960s just a quarter came from more land and three-quarters came from higher yields.

So if you were asked to describe the sort of food producer that will matter most in the next 40 years, you would probably say something like this: one that has boosted output a lot and looks capable of continuing to do so; one with land and water in reserve; one able to sustain a large cattle herd (it does not necessarily have to be efficient, but capable of improvement); one that is productive without massive state subsidies; and maybe one with lots of savannah, since the biggest single agricultural failure in the world during past decades has been tropical Africa, and anything that might help Africans grow more food would be especially valuable. In other words, you would describe Brazil.

Brazil has more spare farmland than any other country (see chart 3). The FAO puts its total potential arable land at over 400m hectares; only 50m is being used. Brazilian official figures put the available land somewhat lower, at 300m hectares. Either way, it is a vast amount. On the FAO’s figures, Brazil has as much spare farmland as the next two countries together (Russia and America). It is often accused of levelling the rainforest to create its farms, but hardly any of this new land lies in Amazonia; most is cerrado.

Brazil also has more water. According to the UN’s World Water Assessment Report of 2009, Brazil has more than 8,000 billion cubic kilometres of renewable water each year, easily more than any other country. Brazil alone (population: 190m) has as much renewable water as the whole of Asia (population: 4 billion). And again, this is not mainly because of the Amazon. Piauí is one of the country’s driest areas but still gets a third more water than America’s corn belt.

Of course, having spare water and spare land is not much good if they are in different places (a problem in much of Africa). But according to BrasilAgro, Brazil has almost as much farmland with more than 975 millimetres of rain each year as the whole of Africa and more than a quarter of all such land in the world.
Since 1996 Brazilian farmers have increased the amount of land under cultivation by a third, mostly in the cerrado. That is quite different from other big farm producers, whose amount of land under the plough has either been flat or (in Europe) falling. And it has increased production by ten times that amount. But the availability of farmland is in fact only a secondary reason for the extraordinary growth in Brazilian agriculture. If you want the primary reason in three words, they are Embrapa, Embrapa, Embrapa.

More food without deforestation
Embrapa is short for Empresa Brasileira de Pesquisa Agropecuária, or the Brazilian Agricultural Research Corporation. It is a public company set up in 1973, in an unusual fit of farsightedness by the country’s then ruling generals. At the time the quadrupling of oil prices was making Brazil’s high levels of agricultural subsidy unaffordable. Mauro Lopes, who supervised the subsidy regime, says he urged the government to give $20 to Embrapa for every $50 it saved by cutting subsidies. It didn’t, but Embrapa did receive enough money to turn itself into the world’s leading tropical-research institution. It does everything from breeding new seeds and cattle, to creating ultra-thin edible wrapping paper for foodstuffs that changes colour when the food goes off, to running a nanotechnology laboratory creating biodegradable ultra-strong fabrics and wound dressings. Its main achievement, however, has been to turn the cerrado green.

When Embrapa started, the cerrado was regarded as unfit for farming. Norman Borlaug, an American plant scientist often called the father of the Green Revolution, told the New York Times that “nobody thought these soils were ever going to be productive.” They seemed too acidic and too poor in nutrients. Embrapa did four things to change that.

First, it poured industrial quantities of lime (pulverised limestone or chalk) onto the soil to reduce levels of acidity. In the late 1990s, 14m-16m tonnes of lime were being spread on Brazilian fields each year, rising to 25m tonnes in 2003 and 2004. This amounts to roughly five tonnes of lime a hectare, sometimes more. At the 20,000-hectare Cremaq farm, 5,000 hulking 30-tonne lorries have disgorged their contents on the fields in the past three years. Embrapa scientists also bred varieties of rhizobium, a bacterium that helps fix nitrogen in legumes and which works especially well in the soil of the cerrado, reducing the need for fertilisers.
So although it is true Brazil has a lot of spare farmland, it did not just have it hanging around, waiting to be ploughed. Embrapa had to create the land, in a sense, or make it fit for farming. Today the cerrado accounts for 70% of Brazil’s farm output and has become the new Midwest. “We changed the paradigm,” says Silvio Crestana, a former head of Embrapa, proudly.

Second, Embrapa went to Africa and brought back a grass called brachiaria. Patient crossbreeding created a variety, called braquiarinha in Brazil, which produced 20-25 tonnes of grass feed per hectare, many times what the native cerrado grass produces and three times the yield in Africa. That meant parts of the cerrado could be turned into pasture, making possible the enormous expansion of Brazil’s beef herd. Thirty years ago it took Brazil four years to raise a bull for slaughter. Now the average time is 18-20 months.

That is not the end of the story. Embrapa has recently begun experiments with genetically modifying brachiaria to produce a larger-leafed variety called braquiarão which promises even bigger increases in forage. This alone will not transform the livestock sector, which remains rather inefficient. Around one-third of improvement to livestock production comes from better breeding of the animals; one-third comes from improved resistance to disease; and only one-third from better feed. But it will clearly help.

Third, and most important, Embrapa turned soyabeans into a tropical crop. Soyabeans are native to north-east Asia (Japan, the Korean peninsular and north-east China). They are a temperate-climate crop, sensitive to temperature changes and requiring four distinct seasons. All other big soyabean producers (notably America and Argentina) have temperate climates. Brazil itself still grows soya in its temperate southern states. But by old-fashioned crossbreeding, Embrapa worked out how to make it also grow in a tropical climate, on the rolling plains of Mato Grosso state and in Goiás on the baking cerrado. More recently, Brazil has also been importing genetically modified soya seeds and is now the world’s second-largest user of GM after the United States. This year Embrapa won approval for its first GM seed.

Embrapa also created varieties of soya that are more tolerant than usual of acid soils (even after the vast application of lime, the cerrado is still somewhat acidic). And it speeded up the plants’ growing period, cutting between eight and 12 weeks off the usual life cycle. These “short cycle” plants have made it possible to grow two crops a year, revolutionising the operation of farms. Farmers used to plant their main crop in September and reap in May or June. Now they can harvest in February instead, leaving enough time for a full second crop before the September planting. This means the “second” crop (once small) has become as large as the first, accounting for a lot of the increases in yields.

Such improvements are continuing. The Cremaq farm could hardly have existed until recently because soya would not grow on this hottest, most acidic of Brazilian backlands. The variety of soya now being planted there did not exist five years ago. Dr Crestana calls this “the genetic transformation of soya”.
Lastly, Embrapa has pioneered and encouraged new operational farm techniques. Brazilian farmers pioneered “no-till” agriculture, in which the soil is not ploughed nor the crop harvested at ground level. Rather, it is cut high on the stalk and the remains of the plant are left to rot into a mat of organic material. Next year’s crop is then planted directly into the mat, retaining more nutrients in the soil. In 1990 Brazilian farmers used no-till farming for 2.6% of their grains; today it is over 50%.

Embrapa’s latest trick is something called forest, agriculture and livestock integration: the fields are used alternately for crops and livestock but threads of trees are also planted in between the fields, where cattle can forage. This, it turns out, is the best means yet devised for rescuing degraded pasture lands. Having spent years increasing production and acreage, Embrapa is now turning to ways of increasing the intensity of land use and of rotating crops and livestock so as to feed more people without cutting down the forest.
Farmers everywhere gripe all the time and Brazilians, needless to say, are no exception. Their biggest complaint concerns transport. The fields of Mato Grosso are 2,000km from the main soyabean port at Paranaguá, which cannot take the largest, most modern ships. So Brazil transports a relatively low-value commodity using the most expensive means, lorries, which are then forced to wait for ages because the docks are clogged.

Partly for that reason, Brazil is not the cheapest place in the world to grow soyabeans (Argentina is, followed by the American Midwest). But it is the cheapest place to plant the next acre. Expanding production in Argentina or America takes you into drier marginal lands which are much more expensive to farm. Expanding in Brazil, in contrast, takes you onto lands pretty much like the ones you just left.

Big is beautiful
Like almost every large farming country, Brazil is divided between productive giant operations and inefficient hobby farms. According to Mauro and Ignez Lopes of the Fundacão Getulio Vargas, a university in Rio de Janeiro, half the country’s 5m farms earn less than 10,000 reais a year and produce just 7% of total farm output; 1.6m are large commercial operations which produce 76% of output. Not all family farms are a drain on the economy: much of the poultry production is concentrated among them and they mop up a lot of rural underemployment. But the large farms are vastly more productive.

From the point of view of the rest of the world, however, these faults in Brazilian agriculture do not matter much. The bigger question for them is: can the miracle of the cerrado be exported, especially to Africa, where the good intentions of outsiders have so often shrivelled and died?

There are several reasons to think it can. Brazilian land is like Africa’s: tropical and nutrient-poor. The big difference is that the cerrado gets a decent amount of rain and most of Africa’s savannah does not (the exception is the swathe of southern Africa between Angola and Mozambique).

Brazil imported some of its raw material from other tropical countries in the first place. Brachiaria grass came from Africa. The zebu that formed the basis of Brazil’s nelore cattle herd came from India. In both cases Embrapa’s know-how improved them dramatically. Could they be taken back and improved again? Embrapa has started to do that, though it is early days and so far it is unclear whether the technology retransfer will work.

A third reason for hope is that Embrapa has expertise which others in Africa simply do not have. It has research stations for cassava and sorghum, which are African staples. It also has experience not just in the cerrado but in more arid regions (called the sertão), in jungles and in the vast wetlands on the border with Paraguay and Bolivia. Africa also needs to make better use of similar lands. “Scientifically, it is not difficult to transfer the technology,” reckons Dr Crestana. And the technology transfer is happening at a time when African economies are starting to grow and massive Chinese aid is starting to improve the continent’s famously dire transport system.

Still, a word of caution is in order. Brazil’s agricultural miracle did not happen through a simple technological fix. No magic bullet accounts for it—not even the tropical soyabean, which comes closest. Rather, Embrapa’s was a “system approach”, as its scientists call it: all the interventions worked together. Improving the soil and the new tropical soyabeans were both needed for farming the cerrado; the two together also made possible the changes in farm techniques which have boosted yields further.

Systems are much harder to export than a simple fix. “We went to the US and brought back the whole package [of cutting-edge agriculture in the 1970s],” says Dr Crestana. “That didn’t work and it took us 30 years to create our own. Perhaps Africans will come to Brazil and take back the package from us. Africa is changing. Perhaps it won’t take them so long. We’ll see.” If we see anything like what happened in Brazil itself, feeding the world in 2050 will not look like the uphill struggle it appears to be now.

Source - Economist.com